Janine Vangool in the Uppercase Office Photos by Amy Jo Espetveidt, Quadrophonic Image
We’ve heard it a million times before – print is dying, it has no place in a digital age and physical publications are going the way of the dodo. Blah. Blah. Blah. But, trust me, once you’ve held an edition of Calgary’s own Uppercase Magazine, the argument clearly null and void. The feel of the paper, the gloss of the ink, the smell of the press (or in the case of Issue 17 the cherry scented scratch and sniff cover) – it’s plain to see each issue is a work of art.
And that doesn’t even cover the beautiful layout, stylized images or mesmerizing content.
Uppercase is Janine Vangool’s sweat, blood and tears. Her passion for design excellence has garnered an international following, a strong and growing subscriber base and, most recently, is up for two National Magazine Awards – Art Direction for an Entire Issue and Magazine of the Year – being presented this Friday in Toronto. The coveted crown for Magazine of the Year is given to the magazine that “most consistently engages, surprises and serves the needs of its readers.” Other nominees are Corporate Knights, Cottage Life and Urbania making Uppercase the only Western Canadian magazine up for the award.
We sat down with Janine last week in their beautiful Art Central office and she gave us a closer look at what goes on behind the scenes at this stunning magazine.